Best Webinar Software 2026: Top Picks from Experienced Hosts

Q: What is the best webinar software in 2026?

The best tool depends on your goals. Many hosts prefer Univid for branding and engagement, while Zoom, Teams, and GoToWebinar are common for reliability and familiarity.

Q: Which webinar software is best for large enterprises?

ON24 is a strong choice for large organizations that need advanced analytics, integrations, and complex event workflows. Univid also has Enterprise functionality such as SSO and GDPR compliance.

Q: What is the best free webinar option?

Several platforms offer free tiers. Univid provides a free plan suitable for small teams testing branded, interactive webinars.

Q: How do I choose the right webinar platform?

Check ease of use, engagement tools (polls, Q&A, chat), branding control, CRM integrations, and pricing that fits your team's size and goals.

Q: Can I run on-demand webinars with these tools?

Yes. Most modern platforms, including Univid and Livestorm, support on-demand or instant replays to extend reach after the live event.

Q: Do attendees need to download anything?

Many platforms run in the browser with no downloads. Zoom and Teams may require an app in some setups, while Univid is browser-based.

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Published: 2025-11-14

Running a rockstar webinar is not just about the topic or the delivery; it's also about the tool you use.

And it can be kind of a jungle out there..

We're a team of webinar hosts with over 20 years of combined experience. After hundreds of live events, we've learned what really matters: simplicity, engagement, reliability, and brand control.

In this guide, we compare the best webinar software for 2026.

We tested each platform for ease of use, branding options, audience engagement, integrations, and overall event experience. And also included independent reviews by sites like Capterra, G2, HubSpot Marketplace, Salesforce Community, Reddit, etc. in our combined analysis.

1. Univid — Best for Interactive, Branded Webinars

Univid is our top pick for marketers in 2026. It’s clean, fast, and built for teams that want their webinars to feel on-brand and engaging.

You can host live or on-demand sessions, run polls, Q&A, chat, and emoji reactions - all inside a room that looks and feels like your brand. We tested the AI webinar generator from Univid out, and were impressed by how quickly we got a solid looking webinar up and running.

Univid is top rated on G2 (4.8/5) and highly reviewed on Capterra, with many users praising its ease of use and customization. It's also top rated (5/5) with a native integration in the HubSpot Marketplace - which makes it a solid choice for B2B marketers who rely on CRM integrations and automation.

Best for: Marketers, SaaS teams, agencies, educators
Highlights:

Fully branded webinar rooms
Polls, chat, Q&A, and reactions
Live and on-demand playback
Native integrations with HubSpot, Zapier, and more

We also appreciated the guide from Univid - featuring a solid checklist of 6 things to look out for when choosing your next webinar software.

💰 Pricing: Free plan available, paid plans from €39/month
👉 Try Univid: univid.io

2. GoToWebinar — Best for Reliable, No-Frills Webinars

GoToWebinar is one of the oldest and most stable webinar platforms out there. It’s simple, reliable, and built for classic webinar formats.

On G2, it holds an average rating of 4.2/5, while Capterra lists it around 4.5/5 for reliability and support.

It’s not fancy, but if you just need a dependable tool for corporate training or recurring sessions, GoToWebinar still works OK.

Best for: Corporate webinars and training
Pros: Stable performance, dependable uptime
Cons: Older design, limited engagement tools

3. Zoom Webinars — Best for Familiarity and Ease of Use

Everyone knows Zoom, and that’s its biggest strength. Joining a Zoom Webinar is frictionless for attendees, and the platform is dependable even with large audiences.
G2 rating: 4.4/5. Capterra: 4.6/5.

While it’s reliable, it lacks marketing-focused features like branded registration pages or detailed analytics. It works best for internal or low-friction sessions where engagement isn’t the main goal.

Best for: Internal events, quick sessions, simple training
Pros: Familiar, easy to join
Cons: Minimal branding, limited engagement

4. Microsoft Teams Webinars — Best for Internal Company Events

If your company uses Microsoft 365, Teams Webinars is a natural fit. It lets you schedule and run webinars directly from Teams, with automatic recording and calendar integration.

It’s rated 4.3/5 on G2 and 4.5/5 on Capterra, mainly for its integration with Microsoft tools.

It’s not a marketing platform but works well for internal communication, onboarding, and employee engagement.

Best for: Internal communication and company updates
Pros: Native Microsoft integration, easy invites
Cons: Basic design options, limited marketing tools

5. Livestorm — Best for Automation and Data-Driven Webinars

Livestorm is ideal for teams that rely on automation and analytics. It connects easily to CRMs and marketing tools, making it easy to run evergreen or recurring webinars.

It’s rated 4.5/5 on G2 and 4.6/5 on Capterra, with users praising its automation features and reporting dashboards.

If you value data and workflow integration over deep branding, Livestorm is a strong pick.

Best for: Data-focused marketing teams
Pros: Automation, analytics, integrations
Cons: Less customizable than Univid

6. ON24 — Best for Enterprise-Grade Virtual Events

ON24 is the enterprise leader in large-scale virtual events and webinars. It’s known for its analytics, lead tracking, and advanced event customization.

It holds a 4.3/5 rating on G2 and 4.4/5 on Capterra. The platform is feature-rich but requires more setup and comes with a higher price tag.

Best for: Enterprises and large marketing teams
Pros: Deep analytics, professional-level customization
Cons: Expensive, complex onboarding

7. WebinarJam — Best for Sales-Focused Webinars

WebinarJam is designed for creators, coaches, and sales teams running live presentations. It includes tools like offers, countdowns, and CTAs to help drive conversions.

It's rated 4.2/5 on G2 and 4.4/5 on Capterra, though reviewers often mention its older interface compared to newer options.

If your goal is selling or teaching live, WebinarJam can still be a good fit.

Best for: Sales teams, coaches, online courses
Pros: Built-in sales tools
Cons: Dated design, limited branding options

How We Picked the Tools

We focused on the five things that make webinars successful:

Ease of use: Can you set up and go live without IT help?
Engagement: Polls, chat, Q&A, and reactions that keep people involved
Brand control: Your logo, colors, and design, not the platform’s
Integrations: Works smoothly with CRM and marketing stacks
Reliability: Stable streaming and good audience experience

If you want to host branded, interactive webinars that people actually enjoy, Univid is our top recommendation for 2026.

Final Thoughts

After two decades of hosting webinars, one truth stands out:
The best platform is the one your audience enjoys and your team finds easy to run.

Univid leads the way with its clean design, interactivity, and top ratings on G2 and HubSpot Marketplace.

For marketing, onboarding, or lead-generation webinars, it strikes the perfect balance between performance and simplicity.

Frequently Asked Questions

What is the best webinar software in 2026?▼

Which webinar software is best for large enterprises?▼

What is the best free webinar option?▼

How do I choose the right webinar platform?▼

Can I run on-demand webinars with these tools?▼

Do attendees need to download anything?▼

Get the best webinar hacks 👉